Previously, affiliate marketing was viewed as a “business to business” entity that used a language that was not just misunderstood by influencers, but also largely not translatable. Affiliate Managers were often unable to understand the creativity behind an influencer’s content and just wanted them to plant a banner advert on their websites – leading to a failure of communication and understanding for relationship.
Nowadays, most people would pay more attention to online products than walking into a really shop. Instead of traditional sales, the online sale is popular around the youth. The best way that I like to explain it is similar to a lipstick salesman in Maybelline’s or any retail store. Those employees make a small commission on their sales for introducing and suggesting serious of products. Pongoshare has now made that possible in the virtual world. Bloggers are now the “online salesman” for each of these stores. It is important to know that this process adds no additional cost to it’s buyers. You pay the same price whether you buy something on your own or through an affiliate link.
Pongoshare is a platform for bloggers who focuses primarily on fashion, lifestyle, and beauty. Pongoshare also allows bloggers to earn commissions on products they recommend by programming affiliate links. With Pongoshare, bloggers make a small commission (usually 7-20%) from purchases made through their links.
Pongashare is like the middle-man between bloggers and retailers. The platform has built the relationships with the retailers and wish bloggers and influencers take participate in their program to promote these retailers. The program is web-based and allows bloggers to create “shoppable” links for their followers.
Now, online-sales platform is widely considered an essential tool for any brand or influencer looking to “make it” in the retail sector. However, with its costs on the rise and questionable access to performance data, what it does and its part within the influencer marketing sector is becoming hotly debated.
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a “merchant” offers an influencer (any kind of website – the Daily Mail as an example) a reward for driving traffic to their own website. Rewards can be based on a number things, such as:
CPA – “cost per acquisition” – Influencers are given either a % of value of sales they create for the Merchant or Brand (most common).
CPC – “cost per click” – Influencers are given a fixed amount every time a customer clicks on their link and visits the Merchant or Brand’s website.
Merchants (brands and retailers) pay an “affiliate network” to create an “affiliate program.” This means they can inspire influencers to create content for their brand by being able to offer them commission in return. As a business model, it’s a fairly simple and economical structure: brands pay the network commission that its affiliates have generated for the brand. The more sales generated, the more the merchants pay out to the network and the more money the network makes.
Pongoshare is called a “sub network”, meaning that it cannot design a program for you, but rather it can run your existing program with another network (Ratuken, Awin, Commission Junction) within its own programming. As an example; Topshop’s affiliate program is managed by Awin. As Awin doesn’t have all of the tools (we’ll get to this) that Pongoshare has, or even the network of influencers signed up to their system, Topshop also works with Pongoshare to make it as easy and appealing as possible for influencers to promote its brand.
Why Join Pongoshare?
There are three points that attracted you to join.
Free sample for unboxing, that means you could apply samples from a variety of online stores. And you could pick up your favorite one to post on Pongoshare. If you have a huge amount of followers, you could get much rewards from it.
Attractive commission rate, which inspired you that the more sale you bring, the higher commission you earn.
Simple and hassle-free sharing, last but not least, there is no complicated technical integration needed.
How does Pongoshare make money?
As a start-up, it’s so essential to maintain strong relationships with users, some commissions are driven by clicks. If a Pongoshare affiliate invites new people to settle in, Pongoshare Team will regularly reward the promoter’s invitation based on the data with the promoter’s invitation code. Pongoshare also holds a higher reward for its top supporters. Influencers who have completed the introduction of a new user can receive Pongoshare’s compensation immediately. More reward tasks will be updated in the future. At present, registration costs the US $5.
All in all, Pongoshare is undoubtedly the best option in terms of technology for influencers and user experience. It is the affiliate network built exclusively with influencers in mind and for that reason has attracted the attention in the sector as a part of “hero” network.