Usually, forming influencer relationships takes a long time and has a high margin for error.
Not only does a brand have to look for the most relevant influencers in their field, but also has to get in touch with them with collaboration offers. If the influencers isn’t already familiar with your products, it can be hard to tempt them to work with you.
But by using platforms like Pongoshare, the relationship-building side of the process is covered.
What is Pongoshare?
Pongoshare is a business that connects influencers with select retailers.
It’s invitation for not only beauty, fashion, and retailer bloggers, which is different from RewardStyle targets.
It works like this: Pongoshare forms relationships with retail brands, and then invites bloggers and social media personalities with the right social following to promote those brands through affiliate links.
Using it, influencers make a commission (usually 7-20%) from products sold through their unique referral affiliate link.
Buyers won’t get a discount, but there’s no added cost for using your favorite influencer’s link. Influencers and bloggers can’t see who made purchases via the link, only how many of their followers ultimately clicked on their link and the resulting commission.
Who Should Consider Using the Platforms?
While RewardStyle and Like to Know It are ideal for retailers, they may not be the best platforms for everyone. Keep in mind, it’s entirely lifestyle-focused, and will perform best in conjunction with brands that sell lifestyle products like fashion, home furnishings, beauty products, and the like. Furthermore, it doesn’t just allow anybody to take participate in the program unless you have posted high-quality content with good engagement rates.
However, Pongoshare didn’t make a restrict on products category. You could pick up whatever you like, then get your personalized referral link after clicking on one icon.
The platform is powered heavily by online-surfuring users. It’s imperative (as always) to have a fully-formed marketing strategy that outlines the channels your customers are most likely to use.
If you find that your target audience isn’t as active on purchasing online, Pongoshare likely won’t generate great returns.
Pongoshare are perfect for many smaller brands who don’t pay much attention on logo recognition and instead focus their value proposition on catering to high-quality products.
Using these influencer platforms allows some smaller retailers to compete head-to-head with larger labels on social media and connect them to influencers who may not otherwise know about your brand.
Before you make the decision, ask yourself the following:
Does your product fall into a lifestyle category ?
Is your target audience between 18-35?
Does your target audience use blog and social media regularly?
If the answer’s yes, then Pongoshare are likely for you.
How Do I Become a Pongoshare Influencer?
The simplest answer is that you must first register on the Pongoshare website. Once you’ve made it past the screening process, you can start earning a commission by promoting Pongoshare on social media. At the very beginning, you would earn $5 at once when officially registered, and get another 0.5$ for inviting someone to enter in the description page.
The more you invite, the more you get. In other words, you need a significant following and high engagement on social media, especially widely-used platforms or blog. If you’re not at that point yet, then it’s time to get busy.
Beyond that, the most important step you need is to cultivate a following that’s interested in one or more of the brands that use Pongoshare.
How Do I Make Money on the platforms as an Influencer?
To make money on the platform, you need to identify which brands pay you commissions. Many brands in a variety of industries in the Pongoshare program including: Amazon, Aliexpress, and so on.
There’s a misconception that Pongoshare is only designed for people in the fashion domain. As you can see from the list above, there are brands in several other industries that rely on the influencer marketing program with Pongoshare.
Standing out on social media and profiting is no easy task whether you’re a brand or an influencer.
By using these platforms, you can easily streamline the process and lead customers directly to your (virtual) door.
If you operate in the retail or e-commerce space, Pongoshare is certainly worth your time.