It is frustrating to see influencers making thousands of dollars per post on their blog or other social platforms while we struggle just to see our salary count rise on a daily basis. We all want to be the next influencer to land big sponsored deals that pay for us to travel the world and eat the best-looking food, but it’s hard to know exactly when your account is ready to start making money.
One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to approach the target so that they might successfully get accepted to influencer marketing for pushing brands or creating trends online or on social media.
Here’s the thing: while there are numbers, that’s not the only metric that matters. In many cases, it’s not even the most telling metric to measure influence. However, it is a good place to start. The concept of the micro-influencer is one of the hottest marketing trends in digital media right now.
There is the influencer who has somewhere between a few hundred and 20,000 followers, with 200 being the absolute floor in most cases. While it’s true that influencers with huge numbers can drive serious traffic and deliver excellent results for big brands, those influencers also tend to be very expensive. Strictly, from a financial standpoint, it can be advantageous for brands to invite a large number of micro-influencers. They could, literally, be obtaining more influence for less money.
Why Engagement Matters for Influencers
How is it that someone with a few hundred or maybe a thousand followers might be a good investment for a brand interested in bringing in some influencers to help with their marketing? That all comes down to engagement, which is another key metric to use when calculating how many followers makes a person an effective influencer or on social media.
When a brand finds an influencer with a high engagement rate, they’ve found a person whose tribe is very connected and eager to keep that connection growing. This is proverbial marketing gold. An influencer with fewer followers, who engages early and often with those followers on a regular basis, is likely to have more influence than a more popular influencer whose engagement is less frequent, less personal, or less connective.
How Many Followers Do You Need For Pongoshare?
I have no idea for other affiliate platform because all I used just one platform – Pongoshare. Due to Pongoshare is one of social platforms that do not reject anyone and which you are automatically accepted into, I started my promotion career.
As an influencer, I try my best to create high quality content, high quality images so my followers might be attracted by what I recommended. And I also read my followers’ DMs and reviews regularly so that I could know what they want. They give me some inspirations about posting a consistent theme with my content, for example, I fixed up my house and I could share a lot of home decoration in and home style so that I could sell home decoration recently.
Influencer As a Real job
Even some lawmakers are starting to notice the impact of influencers in the marketplace, so they are baking-in regulations to define influencer marketing as a real job. Given this trend, aspiring influencers should consider the legal ramifications of their work. For example, the UK’s Advertising Standards Agency recently ruled that having 30,000 or more followers on Instagram makes a person a celebrity. The ruling came after a British lifestyle blogger published a sponsored image featuring a specific sleep aid made by Sanofi. The drug maker argued that the posting was not, in fact, a celebrity endorsement, saying that this blogger, with 32,000 followers, did not rise to the level of (their example) David Beckham, 55 million followers, or Stephen Fry, at 359,000.
This argument was dismissed by the ASA, which said the blogger had “the attention of a significant number of people.” While “significant” isn’t any kind of number, it does have some weight to it—and that’s the point. The breadth and depth of influence matters, because deeper influence leads to faster and better consumer engagement.
That is the most important metric: engagement and follow through—do a significant number of people make decisions based on the recommendation of another person, or do these people change their buying habits based on this person’s say-so. If the answer is yes, that’s an influencer.
Micro-influencers are ordinary everyday people who have become known for their knowledge about some specialist niche. As such, they have usually gained a sizable social media following amongst devotees of that niche. Of course, it is not just the number of followers that indicates a level of influence; it is the relationship and interaction that a micro-influencer has with his or her followers.
The nature of influence is changing. Micro-influencers are becoming more common and more famous. Some have risen from virtual obscurity to being nearly as well known as traditional celebrities. This is particularly the case for Generation Z, who spend more time on the internet than watching television or going to sports or movies.
So Pongoshare pays more attention to those micro-influencers even whose followers start from scratch. Don not hesitate and it’s about time you have another journey for earning money from affiliate networks.